After successfully producing key events for the Royal Institute of British Architects, HMD were asked by their director of Public Programs to present conceptual designs and visualizations for the foyer at 66 Portland Place, in conjunction with their new gallery opening.
This iconic Grade two listed Art Deco building functions as an architectural HQ, an events location and a cultural venue. The existing foyer was overwhelmingly corporate, did not meet the needs these three roles and was not enticing to the general public.
The brief was to create a visually dynamic space with a welcoming atmosphere, incorporating wayfinder signage, model & brochure display, waiting seating, and a new reception into the built environment.
Our focus was to bring an integrated contemporary design to the space whilst honouring the stunning original interiors of architect of George Grey Wornum.
Taking inspiration from the etched glass panels in the stairwell, we incorporated layered glass detail in the illuminated reception desk, lit digital signage and a coordinating aquamarine highlight colour throughout.
Interactive glass film applied into existing surfaces offers a multi digital display for exhibitions and events, whilst ensuring the original structures remain untouched. When not in use this interactive film appears clear and the glass remain transparent.
Stylish daybed sofas upholstered in aquamarine bouclé offer visitors a comfortable resting place and brochure displays are integrated into the reception and tables to form part of the cohesive design.
We would like to thank RIBA for approaching HMD, and for the opportunity to work closely with them in such a wonderful space.